Patagonia
Social Campaign
It’ll Be Great,
We Promise.
Scope:
Patagonia leveraged Freehub’s experience and visual storytelling to create an authentic product and lifestyle social campaign for the new Fall line, in three distinct locations around the United States.
Services Provided:
Creative Direction
Location Services
Video Production
Summary:
“It’ll Be Great, We Promise” captures the spirit of shoulder season riding through compelling action, human-powered adventure, and a little friendly instigation. Against a backdrop of wet trails, cold starts, and stormy conditions, the campaign invites the mountain bike community to step outside their comfort zones, embrace shared challenges, and find the stoke in trying something new.
